Systemic Design + Strategies for Innovation

 
 

Applying Innovation Strategy at Ford

Design-led innovation takes time in large, traditional organizations like Ford Motor Company. As a design strategist, I understand that to infuse and catalyze human-centered design, the transformation is a multi-channel process: top-down awareness building, introducing design expertise and grass-root level cultural change.

 
 
 

Scaling Design Thinking At Ford

Setting the environment and building the mechanism to allow human-centered design to thrive in the organization.

 

Smart World Infrastructure

Future scenario planning for the infrastructure strategy and finding the human narratives to strategize around disconnected business interests.

 

Sustainable Systems for Macro-scale Innovation

For contemporary and complex problems such as sustainable economy restoration and industry revitalization, it is crucial to bring a system-level vision into the problem-solving. In my point of view, design has so much more than human-centeredness to bring to the table: as a knowledge-broker, as dot-connecting agents, and threads through multiple sustainability lenses

 
 
 

Calumet Revitalization: The Future of Brownfields

Proposing new strategies to restore local economies in the Calumet region through complex systems design.

 

Design Research

 
 

In-Depth, qualitative Research

 
 

Modernizing Ford Manufacturing

Foundational user research on employee experience at the plant floors for modernizing Ford manufacturing, solutions implemented at Ford’s Rouge Electric Vehicle Center, the manufacturing home of the F-150 Lightning.

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Lead with Purpose: Design’s Pathway

Design’s central role in realizing executive visions: foundational research on the topic of “design” as a strategic asset in businesses and how it can bring the the most value to organizations

 

Preventive Oral Health Care at DentaQuest OHC

Design research at the DentaQuest Oral Health Clinic to drive healthcare service design change. (Internship project)

 

New Business Innovation through Design

 
 

Navigating strategic directions in start-ups

As a designer with entrepreneurial mindsets, I have worked on two startups as a core business partner.

 
 
 

MneMne: Data-Driven Accessories

Provocative physical product design and new models for manufacturing and monetization.

 

Buddy: Cross-cultural Expert Network Platform

Finding strategic directions for an expert network digital platform through exploratory research and agile prototyping.

 

Prototyping new businesses

Design is a strategic capability to prototype nowadays businesses and services.

 
 
 

NutraPath: Nutrition Planning for busy people

Prototyping a new business through human-centered design and the lenses of Viability, Feasibility and Desirability.